A large number of companies have now incorporated tablets as working devices for their medical sales representatives. Their size, ease of use and portability makes them an ideal support tool for the sales force. For this reason, ec-europe has specialised in the development of applications that add value and increase the opportunities that these devices offer the industry.
In line with this philosophy, Booklet Maker was created. When installed on representatives’ iPads, it helps doctors to create recommendation booklets for patients during a medical sales visit – exactly in accordance with their preferences. The application allows users to choose from a wide variety of content blocks with illustrations and explanations about diseases. In this way, each doctor can select the information they believe to be most relevant to their patients. In addition, they can customise brochures with their photograph and contact details. Once a design has been selected, the booklets can be delivered immediately as a PDF file, or as printed copies at a later stage. In both formats, the booklets give doctors the opportunity to provide their patients with customised materials, designed especially for them.