Brochure Selector is a software programme for the iPad, the objective of which is to allow users to view, select and send documents by e-mail.
Pharmaceutical companies nowadays distribute numerous documents to healthcare professionals. However, due to printing costs and limited space at pharmaceutical company exhibition stands, it is difficult to offer all available materials during a medical sales visit or at medical conferences.
Doctors often request scientific articles or product literature during a medical sales visit and representatives do not always have the requested material available.
At international conferences, on the other hand, there is the added difficulty of offering material to doctors attending the conference which complies with the legislation in force in the doctor’s country of residence and is in their own language.
The Brochure Selector application was created to provide a solution to all of these problems.
Before attending the conference, the pharmaceutical company must send ec-europe all document files to be included in the application. All PDFs the pharmaceutical company wishes to distribute are incorporated and classified according to the filter required by the pharmaceutical company (language, doctor’s country of residence, medical speciality, pharmaceutical product, etc.).
This same application can be adapted to be used by the sales force so that they always have the documents available that they wish to distribute to doctors.